EXPRIA LLC PRIVACY POLICY

Last Updated: March 16th, 2025

1. Introduction

Welcome to Expria LLC, a custom embroidery business offering handcrafted embroidered apparel, graduation stoles, patches, and other custom embroidery services. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you access our website or use our services. By using our website or services, you agree to the terms of this Privacy Policy.

If you do not agree with any part of this Privacy Policy, you must not use our website or services.

2. Information We Collect

2.1. Information You Provide

  • Contact Information: Name, email address, phone number, and mailing address.
  • Account Information: Login credentials and order history when you create an account.
  • Order Information: Product selections, custom design specifications, fabric preferences, color choices, sizing, and payment information.
  • Design Requirements: Custom design requests, cultural elements for graduation stoles, and personalization details.
  • Communication Content: Messages you send through our contact forms, email, design consultation correspondence, or other communication channels.
  • Payment Details: Credit/debit card information (last four digits), payment method preferences, and billing addresses.

2.2. Information Collected Automatically

  • Usage Data: How you navigate our website, products viewed, time spent on pages, and similar browsing data.
  • Device Information: IP address, browser type, operating system, and device identifiers.
  • Cookies and Similar Technologies: We use cookies to maintain shopping cart contents, remember preferences, and analyze website traffic.
  • Location Data: General location information derived from IP addresses to improve shipping estimates and regional product offerings.

2.3. Information from Third Parties

  • We may receive information about you from service providers such as payment processors (including Visa, Mastercard, American Express, Discover, Diners Club International, JCB, UnionPay, CB, PayPal, Venmo, Afterpay, Klarna, Link, Apple Pay, and ACH), shipping companies (UPS, USPS, and FedEx), or other business partners.
  • Social media platforms may provide information when you connect your account or interact with our social media content.

3. How We Use Your Information

We use your personal information for various purposes, including:

3.1. Providing and Improving Our Services:

  • Processing and fulfilling your orders for embroidered products.
  • Creating custom embroidery designs based on your specifications.
  • Maintaining records of your design preferences for future orders.
  • Storing fabric, color, and style preferences for returning customers.
  • Maintaining and enhancing our website functionality.
  • Developing new products and services based on customer interests.

3.2. Communication:

  • Sending order confirmations and shipping updates.
  • Facilitating design consultations and approval processes.
  • Providing production timeline updates for custom work.
  • Responding to inquiries about our embroidery services.
  • Managing the iterative design process for custom embroidery.
  • Providing customer support for existing orders.
  • Notifying you of upcoming graduation stole deadlines if relevant.

3.3. Analytics and Business Operations:

  • Using Google Analytics to analyze website usage patterns.
  • Managing inventory and production processes.
  • Tracking popular designs and product categories.
  • Protecting against fraudulent transactions.
  • Planning production capacity, especially during peak graduation seasons.

3.4. Marketing and Advertising:

  • Sending information about new products, special offers, or events through our mailing list.
  • Running targeted advertising campaigns on platforms like Facebook and Instagram.
  • Displaying photographs of completed custom work (with permission) for marketing purposes.
  • Retargeting website visitors with relevant product information.
  • You may opt out of marketing communications at any time.

4. Customer Account Information

When you create an account with Expria LLC, we maintain information about:

  • Your order history to facilitate reorders of favorite items.
  • Design preferences to streamline future custom orders.
  • Shipping addresses for faster checkout.
  • Communication history regarding custom designs and consultations.

This information helps us provide personalized service for returning customers and can be accessed by logging into your account. You may request deletion of this information at any time, subject to our legitimate business needs and legal requirements.

5. Disclosure of Your Information

We do not sell or rent your personal information. However, we may share your information in the following circumstances:

  • Service Providers: Third parties who help us operate our business, including:

    • Payment processors to complete transactions.
    • Shipping carriers (UPS, USPS, FedEx) to deliver orders.
    • Website hosting and maintenance providers.
    • Email marketing platforms for our mailing list.
    • Design software providers for custom embroidery work.

  • Business Transfers: If Expria LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

  • Legal Requirements: When required by law, court order, or governmental authority.

  • Protection of Rights: When necessary to protect our rights, property, or safety, or that of our users or others.

6. Data Retention

We retain your personal information for as long as necessary to fulfill orders, maintain business records, and comply with legal obligations:

  • Order Information is retained for 7 years for tax and accounting purposes.
  • Custom Design Files will be stored for 3 years after the order is completed unless you request deletion sooner.
  • Customer Account Information is maintained until you request deletion or after 24 months of inactivity—whichever comes first.
  • Marketing Preferences are stored until you change them.

If you request deletion of your data (except where legal retention is necessary), we will delete your information within 30 days of the request.

7. Security

We implement reasonable security measures to protect your personal information from unauthorized access or disclosure, including:

  • Secure payment processing through trusted third-party providers.
  • Encrypted website connections.
  • Password-protected access to account information.
  • Regular security updates and monitoring.

However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. International Data Transfers

Expria LLC is based in Texas, USA. If you access our website from outside the United States, your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

While we primarily ship to Texas, New Mexico, Oklahoma, and Colorado, customers from any U.S. state may place orders with us, and your personal information will be subject to U.S. laws and regulations.

9. Children's Privacy

Our website and services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us, and we will promptly delete the information.

10. Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information, such as:

  • Access: Request access to the personal information we hold about you.
  • Correction: Request correction of inaccurate information.
  • Deletion: Request deletion of your information (subject to legal requirements).
  • Opt-Out: Unsubscribe from marketing communications via the unsubscribe link in any marketing email or by contacting us directly.
  • Marketing Preferences: Manage your preferences for receiving information about our products and services.

To exercise these rights, please contact us using the information provided in Section 13.

11. Analytics and Advertising

11.1. Google Analytics

We use Google Analytics to understand how visitors interact with our website. This service may use cookies and similar technologies to collect and analyze information about website usage. You can learn more about how Google Analytics collects and processes data by visiting: "How Google uses data when you use our partners' sites or apps."

11.2. Social Media Advertising

We may use your information to display targeted advertisements on social media platforms like Facebook and Instagram. These platforms may use cookies, web beacons, and other storage technologies to collect or receive information from our website to provide measurement services and target ads. You can control ad preferences in your social media account settings.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Significant changes affecting data practices or your rights will be communicated to you at least 30 days in advance via email and a prominent notice on our website. Your continued use of our services after the revised policy takes effect constitutes acceptance of the changes.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

Website Contact Form: expria.net/contact